TY  - CONF
AU  - Δρ. Ιωάννης Καραγιάννης
TI  - Consumer engagement with native advertising: an eye-tracking study
PY  - 2025
JO  - Proceedings of EMAC 2025
AB  - Comparative eye-tracking analysis of native vs banner ads across 4 verticals. Native ads receive 2.3x more fixations.
ER  -